for Promomed

Update: 23.10.2023

Last week: 41 week 2023 (09.10.2023 - 15.10.2023)

Last full month: September 2023

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	7 984	15.6%	9.3%	0.3	16 011 761	15.3%	8.0%	0.3	11.8%
MoM	28 113	8.6%	8.9%	0.1	55 597 422	10.4%	7.4%	0.2	7.2%
YTD	252 514	40.2%	8.8%	2.2	474 375 856	42.6%	7.4%	1.7	5.8%
MAT	318 228	50.0%	8.8%	2.3	592 482 920	53.7%	7.4%	1.8	10.8%
BRAINMAX
WoW	1 183	13.7%	NA	NA	4 178 569	17.9%	NA	NA	NA
MoM	3 842	-0.6%	100.0%	0	13 434 182	-2.2%	100.0%	0	-0.6%
YTD	32 973	783.3%	NA	NA	112 532 712	829.9%	NA	NA	NA
MAT	39 427	956.2%	NA	NA	133 199 658	1000.7%	NA	NA	NA
GOLDLINE PLUS
WoW	15 934	9.4%	46.6%	-0.2	51 175 455	10.8%	40.5%	0.5	9.8%
MoM	65 081	-13.0%	47.3%	0.3	206 483 979	-12.2%	41.2%	0.6	-13.5%
YTD	706 512	31.5%	44.7%	3.2	2 171 847 932	37.9%	39.7%	4.2	22.0%
MAT	846 520	38.2%	44.8%	4	2 576 622 220	43.4%	39.9%	5.1	26.0%
MODELAX-N
WoW	23 015	3.0%	18.5%	-1	7 695 601	2.0%	10.1%	-0.7	8.4%
MoM	93 471	-4.7%	19.4%	1.6	30 838 006	-1.9%	10.5%	0.8	-12.6%
YTD	895 902	303.8%	18.8%	13.7	284 857 684	278.1%	10.4%	7.6	9.1%
MAT	1 035 387	366.6%	17.5%	13.6	331 949 941	340.6%	9.8%	7.6	5.7%
REDUXIN
WoW	10 536	4.0%	30.8%	-1.7	52 265 347	4.3%	41.4%	-2	9.8%
MoM	43 391	-14.5%	31.5%	-0.4	208 164 123	-15.3%	41.5%	-0.9	-13.5%
YTD	527 406	5.7%	33.4%	-5.1	2 317 276 578	7.1%	42.4%	-6.4	22.0%
MAT	630 352	7.3%	33.4%	-5.8	2 726 854 324	6.1%	42.2%	-7.6	26.0%
REDUXIN FORTE
WoW	3 181	14.8%	9.3%	0.4	13 172 473	16.8%	10.4%	0.7	9.8%
MoM	12 166	-14.2%	8.8%	-0.1	49 894 368	-14.0%	10.0%	-0.1	-13.5%
YTD	132 964	42.1%	8.4%	1.2	514 953 486	45.4%	9.4%	1.4	22.0%
MAT	158 050	46.5%	8.4%	1.2	610 793 102	50.9%	9.4%	1.6	26.0%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	252 514	40.2%	8.8%	2.2	474 375 856	42.6%	7.4%	1.7	5.8%
BRAINMAX	32 973	783.3%	NA	NA	112 532 712	829.9%	NA	NA	NA
GOLDLINE PLUS	706 512	31.5%	44.7%	3.2	2 171 847 932	37.9%	39.7%	4.2	22.0%
MODELAX-N	895 902	303.8%	18.8%	13.7	284 857 684	278.1%	10.4%	7.6	9.1%
REDUXIN CAPS	527 406	5.7%	33.4%	-5.1	2 317 276 578	7.1%	42.4%	-6.4	22.0%
REDUXIN FORTE	132 964	42.1%	8.4%	1.2	514 953 486	45.4%	9.4%	1.4	22.0%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	318 228	50.0%	8.8%	2.3	592 482 920	53.7%	7.4%	1.8	10.8%
BRAINMAX	39 427	956.2%	NA	NA	133 199 658	1000.7%	NA	NA	NA
GOLDLINE PLUS	846 520	38.2%	44.8%	4	2 576 622 220	43.4%	39.9%	5.1	26.0%
MODELAX-N	1 035 387	366.6%	17.5%	13.6	331 949 941	340.6%	9.8%	7.6	5.7%
REDUXIN CAPS	630 352	7.3%	33.4%	-5.8	2 726 854 324	6.1%	42.2%	-7.6	26.0%
REDUXIN FORTE	158 050	46.5%	8.4%	1.2	610 793 102	50.9%	9.4%	1.6	26.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	7 984	15.6%	9.3%	0.3	16 011 761	15.3%	8.0%	0.3	11.8%
BRAINMAX	1 183	13.7%	NA	NA	4 178 569	17.9%	NA	NA	NA
GOLDLINE PLUS	15 934	9.4%	46.6%	-0.2	51 175 455	10.8%	40.5%	0.5	9.8%
MODELAX-N	23 015	3.0%	18.5%	-1	7 695 601	2.0%	10.1%	-0.7	8.4%
REDUXIN CAPS	10 536	4.0%	30.8%	-1.7	52 265 347	4.3%	41.4%	-2	9.8%
REDUXIN FORTE	3 181	14.8%	9.3%	0.4	13 172 473	16.8%	10.4%	0.7	9.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	28 113	8.6%	8.9%	0.1	55 597 422	10.4%	7.4%	0.2	7.2%
BRAINMAX	3 842	-0.6%	100.0%	0	13 434 182	-2.2%	100.0%	0	-0.6%
GOLDLINE PLUS	65 081	-13.0%	47.3%	0.3	206 483 979	-12.2%	41.2%	0.6	-13.5%
MODELAX-N	93 471	-4.7%	19.4%	1.6	30 838 006	-1.9%	10.5%	0.8	-12.6%
REDUXIN CAPS	43 391	-14.5%	31.5%	-0.4	208 164 123	-15.3%	41.5%	-0.9	-13.5%
REDUXIN FORTE	12 166	-14.2%	8.8%	-0.1	49 894 368	-14.0%	10.0%	-0.1	-13.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца